Friday, April 17, 2009

Chapter 6 Article: Powerful database will help companies shop for new sites


The article I chose this week is about a community of real estate businesses in Michigan that are setting up a much needed database to enable customers to search properties online. They used to have a website available that was state supported and now that it has been cancelled the businesses are taking things into their own hands.

“The whole concept is to make it as easy as possible for someone seeking property, whether it's commercial, retail or industrial," said Greg LaMarr, marketing coordinator for Saginaw Future Inc. The article really touches on how important it is to have accessible databases that are user friendly. The software that is used for this database is from GIS Planning, Inc. GIS is a designer of web-based geographic information which his perfect for operating this particular real estate system. The software allows customers to set up certain criteria in the form of filters and then quickly search all of the potential matches they have pre-selected. Reports can also be run and e-mailed to potential buyers from this new database. In the article it was stated that this type of process would have taken days to complete looking at houses and sending out reports, now it can be a quick as minutes.

In chapter 6 we learned about how the organization of a databases and their relevance to customers needs can really effect how successful an organization can be. Most of the chapter talked in larger scale about companies with hundreds of thousands of pieces of data that all had to be organized into one central program. I liked this article because it shows that even if you are a smaller company or group of companies, databases are still a very important part of making the operation run smoothly. This article shows the smaller scaled size of database setup and management.

I am moving in two weeks and since I am a college student with no extra money to spend on a real estate agent I had to look for places to live on my own. Without databases set up on the internet this task would have been incredibly daunting. I was lucky to have found many sites that were set up in the Ventura County area. I was able to put in my price point, number of bedrooms and baths and area I was interested in. The computer did all the work for me. The databases even had pictures of the places so that I could prescreen before I even had to drive out and take a look. No matter how big or small the organization if they are user friendly and have accurate data they will be much more successful than a company that does not have a well thought out and put together database.

Works cited

English, Eric. (April 16, 2009). Powerful database will help companies shop for new
sites. Retrieved April 17, 2009, from http://www.mlive.com/business/mid-michigan/index.ssf/2009/04/powerful_database_will_help_co.html

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